Data Consulting for Media & Advertising
Your campaign attribution across channels is broken – and revenue reconciliation between ad server and billing is done by hand.
Cross-channel attribution that actually adds up, automated revenue reconciliation, and audience data unified across platforms – so you sell on evidence, not estimates.
The Challenges
Problems we solve every day.
Campaign attribution across channels is broken
Your ad server reports one set of impressions. Your programmatic platform reports another. Your client-facing reports combine both – but the numbers never match. You’re building campaign performance reports manually because no single system has the full picture.
Learn more →Revenue reconciliation between ad server and billing is manual
Your ad server says you delivered 2M impressions. Your billing system says the IO was for 1.8M. The discrepancy sits in a spreadsheet until someone reconciles it – and by then, you’ve already issued the invoice on the wrong number.
Learn more →Audience data is fragmented across platforms
Your DMP has one audience definition. Your programmatic platform has another. Your direct sales team works from a third. Building an accurate audience story for a pitch means pulling data from four platforms and hoping the segments are comparable.
Learn more →Integration
The systems we connect for media & advertising.
How We Work
Three steps to a data foundation that works.
The Data Blueprint
AI-Powered DiagnosticMaps every system, quantifies every gap, and delivers a costed roadmap with ROI already proven.
The Data Foundation
Your Single Source of TruthClean data, connected systems, and the priority capabilities that run on top — dashboards, automated reporting, and AI.
Data Command Centre
Monitor. Evolve. Scale.Ongoing management, monitoring, and evolution of your data infrastructure as your business grows.
Proof
We bring the same data foundation methodology we’ve applied across entertainment, ecommerce, and SaaS industries
Unified
cross-channel attribution
Automated
revenue reconciliation
Connected
audience data
Across entertainment, ecommerce, and SaaS industries, we’ve built data layers that unify multi-platform transaction and attribution data into single reporting views. Media companies face the same pattern – every platform claims different numbers, and the truth requires connecting them all.
Clients across entertainment, ecommerce, and SaaS industries
Insights
Related reading.
Ready to sort your media data out?
No sales pitch. No 90-slide deck. A direct conversation with the people who'll actually do the work.